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By
Paul Deis, CEO, PROACTION
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Article Summary:
This article explores the practice of outsourcing of
critical parts, products, services and processes.
There are a number of impacts on the “host”
company’s ability to improve performance – achieve
and sustain Best Practice status in key areas. The
message in this article is that there is a Best
Practice to the process of outsourcing – a best way
to initiate it, select products or services for
outsourcing, select the appropriate supplier, and to
manage the resulting, altered ongoing business
process. Key topics include:
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Outsourcing – goals and basics
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Impact on Best Practices essential factors
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Planning for Outsourcing Success
Outsourcing – Goals and Basics
Every company purchases various goods and services,
from rent and utilities. Many also purchase items
that are its life-blood. However, the term
“outsourcing” doesn’t usually refer to the
every-day, basic stuff, or even exotic materials and
parts that have always been purchased. Most often,
the goals of an outsourcing initiative are in these
categories:
It is generally when we decide to take something
that has been, until now, performed internally,
within the organization, and have an external
supplier, a different company, do the work or make
the item. This decision, increasingly popular has
potentially profound effects on both the company’s
operating performance, and its financial results.
So, our view is that it should be done thoughtfully,
with serious rigor, and not be undertaken lightly.
Business literature and informal stories are filled
with stories of companies that rushed into
outsourcing, only to discover that important aspects
were not even considered.
Let’s be clear up front – we believe outsourcing is
a potentially very powerful tool, one that has the
potential to transform a company’s operating and
financial performance. We have performed major,
extensive projects on both ends of this spectrum –
companies whose entire strategy depended on
successful outsourcing, as well as contract
manufacturing and services companies providing this
outsourcing capability. These experiences have made
us quite aware of the many factors involved, and
what success in this area involves. We even built
an entire ERP system for a client, driven primarily
by their outsourcing management needs.
The key aspect to this decision is to understand
that the key difference between a “supplier” and an
“outsource supplier” is that the outsource supplier
is really much more of a partner in
your company, compared to the arms-length
transactions with typical vendors.
There are several major factors involved in
outsourcing that are common threads that “run
through” other areas. These include:
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Internal Communication
and systems– transferring what is
currently an internal function or operation
to an external location changes how
communication to/from/with it will work.
Much informal communication may be involved,
which must be replicated or formalized. We
once built an entire ERP system for a client
to help resolve this challenge.
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Cost impact
– these include the obvious (unit costs,
transportation, etc.), but more importantly,
the not-so-obvious, such as additional
communication, problem resolution
challenges, and information and work flow
dependencies. It is failure to identify,
and manage the not-so-obvious cost impacts
that typically causes the most trouble.
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External communication - Language
– typically the outsourcing supplier is
outside one’s home country – abroad. The
people who run the supplier company, and who
will be doing your work are not native
English speakers, or writers, and more
importantly, even if they are educated
appropriately, their education is typically
not in English.
o
Having spoken, and written a couple of foreign languages
ourselves at different points in life taught
us the painful lesson that all of the
knowledge and expertise one acquires resides
in the vocabulary and understanding of the
language in which it was learned.
Translating this highly detailed, often
subtle understanding into words that a
native speaker, or writer, in another
language would use, is difficult and
challenging. It requires, really, to learn
the additional vocabulary and usage
subtleties. Technical language is called
“jargon” for a reason – it is a form of
local usage, like a dialect.
o
During our recent project in China we were never far from
the awareness of these facts. The written
Chinese language is completely, ah...
inscrutable to a foreigner. Even foreigners
who speak good Mandarin readily admit to a
difficulty with the written language. So,
the opportunity for serious misunderstanding
is ever-present.
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Key Documents
- Engineering drawings, specifications,
service or maintenance procedures, software
design specifications, and other documents
are critical to the success of an
outsourcing initiative and must be
considered in this context. Someone who can
speak fluently, “do lunch” well, and is
friendly, may have no clue whatsoever what
is meant by various notations on these
documents. People who have never wrestled
with another language, especially writing
it, have almost no effective way to grasp
this particular challenge and its extent. |
Impact on Best Practices - The 4 Essential Factors
The impact of outsourcing will fall also on the
company’s efforts to achieve Best Practice status in
key areas. Briefly, the impact in each of what we
call the “4 Essential Factors” includes:
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Effective Enterprise Systems & Processes
– these are the communication and
coordination functions of the company. If a
key process is transferred to an external
source, how will these essential
systems/process flows continue to be
effective? How will information that will
now reside within the supplier’s
infrastructure be integrated to internal
sources that need it?
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Continuous Improvement Process
– does the supplier have an effective
continuous improvement process? How will it
integrate, or support your own process?
Will you have to educate, train and support
the supplier’s staff to achieve continued
improvements downstream?
o
Attempts to “install” leading initiatives
such as 6 Sigma often produces what we call
“eyewash” charts. Walk around and you see
nice looking charts and graphs, while your
guide says the appropriate buzz-word phrases
he learned from the consultant. Look closer
and often you find that the dates on these
charts are months old. Speak to people
(difficult: remember, they don’t speak your
language) and you’ll find that often they
don’t really use any of it on a daily basis.
o
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Education & Training
– Since you depend partly on your education
and training program to both maintain
capabilities of your team members, as well
as advance them, what impact will
transferring a key function to an outside
firm have?
Do they have an effective education and
training program?
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Effective Leadership & Culture
– will your Best Practice-focused culture
mesh well with that of the supplier? The
highly participative work environments
typical to well-run companies in the west
are normally not found in 3rd
world countries, where the “command and
control” style of management is standard.
Improvements are something the boss decides
in these companies. And they never forget
who the boss is. |
Planning for Outsourcing Success
In order to insure your best chances of real success
in your outsourcing initiative, we suggest using the
following as a starting but incomplete
checklist:
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Plan carefully
– make sure all important steps are
covered. Especially critical is to plan in
detail the transition, providing for pre-
and post-support activities. Don’t expect
instant benefits to appear unless what is
being outsourced is really simple and
plain. We suggest using proven project
management methods and tools to perform
these initiatives. Don’t just hand a list
to a buyer and say “call me when it’s done.”
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Document everything
– rigorously documented work flows,
processes and parts are the exception.
Often consistent high quality and
repeatability depends on personal knowledge
and expertise within your staff. Make sure
you “capture” this information – after, of
course, identifying what it is. Then – have
them translated by someone YOU know and
trust, generally not the supplier.
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Recognize the new competency – outsourcing important items (products or services) to an
external supplier, and managing the ongoing
result is a NEW skill for your team.
Understand clearly that you most likely
don’t have this skill now, but can and must,
acquire it. High blood levels of
testosterone are not a substitute for this
skill.
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Select carefully; start simple
– if you are new to outsourcing, we urge you
to start with simpler items, those with a
low-rate of change, that don’t challenge the
supplier and your team’s ability to
communicate about it. Use these as a
learning device to gain the new management
skill in managing outsourcing that your team
must acquire. It’s harder than it looks.
Other selection factors to consider:
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Don’t outsource your core competency items
– these are products, component parts,
assemblies, services that constitute your
strategic and competitive advantage. Not
sure what your core competency items are?
Uh-oh!
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Strive for low rate of change
– don’t start with an unstable process, or
manufactured items that are highly
engineered, in a constant state of change.
Your supplier will never keep up with the
changes, nor will your internal staff.
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Labor intensive
– preferably, select items that do not
involve a lot of skill or experience to do
successfully, and consistently. In our
experience, consistency is preferable to
erratic, but sometimes high, sometimes low
quality.
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Simple / standard inputs
– your first outsourced production project
is not the place to start if it is made of
the proverbial “unobtainium” – material that
is hard to get, harder still to work with,
and involves subtle specifications that even
your people have trouble understanding.
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Shorter lead time
– the reason to select short-lead time items
is so you will have time to recover from
problems – which there most assuredly will
be. |
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Perform serious vendor due diligence
– we suggest evaluating a vendor as though
you were going to be a significant investor
in the company. In a way you ARE becoming
an investor; you ARE staking a part of your
business success on their ability to perform
well. Highlights of a good due diligence
process from this point of view:
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Evaluate internal processes
– production, work flows, factors like
dual-controls.
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Quality
– built into the processes, or by
inspection-&-reject / supervision?
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Information systems
– effective, or antiquated? Capable of
supporting integration with your system?
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Skill and expertise
– these should be at least equal, if not
greater, to your internal capabilities. If
they are not, they MUST be capable of being
improved by training or you WILL have
problems.
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Stability
– how long as the company been in this
business? Financial strength? Who are the
(real) owners?
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3rd world country factors
– in general, companies in the 3rd
world have less in the way of management
capabilities, non-participative culture with
authoritarian management, and less advanced
information systems.
Conversely, they often have excellent work
habits, and are very intent on “getting it
right” with their customers. And, of
course, the cost structure is what opened
the door in the first place, which can often
be dramatic.
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Political factors?
– no due diligence checklist for outsourcing
would be complete without at least
mentioning the political hot-button factors
you should consider. Is the vendor really
operating what many call a sweatshop? Are
there environmental concerns? Is a
revolution about to happen, or just did? |
We have long learned that the optimum meshing of
internal and external partners (i.e., careful
outsourcing) can really strengthen a company’s
performance – but with some caveats. Careful
planning, real thought, discussion, and
collaboration are essential threads through the
points and factors that we’ve discussed above.
Here, we have endeavored to “hit the high spots” of
the many factors involved in this decision and
process and trust that the reader will regard these
as a good start in side-stepping the potential
pitfalls and create lasting success in your
outsourcing initiatives.
We welcome your feedback and comments. Send us your
questions and we’ll answer them in a future
Newsletter. Please type in the address.
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